Ficticious Business Name Statement (DBA)
A fictitious business name is simply a trade name that an owner of a business uses in the marketplace. A company whose operating name differs from its legal name is said to be doing business as the operating name. A fictitious business name is sometimes referred to as an assumed name or DBA (Doing Business As).
Registration of a fictitious business name is often required at a state and/or county level and serves to protect consumers and vendors. A consumer or creditor who has a legal dispute with a business can use the registry of fictitious names to determine what person or entity is ultimately responsible.